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	<title>Matt Refghi&#039;s Blog &#187; advertising</title>
	<atom:link href="http://mattrefghi.com/wordpress/tag/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://mattrefghi.com/wordpress</link>
	<description>Computer Science and other written works</description>
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		<title>My Personal Advertising Experiment in All Points Bulletin</title>
		<link>http://mattrefghi.com/wordpress/2010/06/my-personal-advertising-experiment-in-all-points-bulletin/</link>
		<comments>http://mattrefghi.com/wordpress/2010/06/my-personal-advertising-experiment-in-all-points-bulletin/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 12:58:39 +0000</pubDate>
		<dc:creator>Matt Refghi</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[all points bulletin]]></category>
		<category><![CDATA[customization]]></category>
		<category><![CDATA[experiment]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[smiley]]></category>

		<guid isPermaLink="false">http://mattrefghi.com/wordpress/?p=1448</guid>
		<description><![CDATA[I&#8217;ve been playing All Points]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been playing <a href="http://en.wikipedia.org/wiki/All_Points_Bulletin_(video_game)" target="_blank">All Points Bulletin</a> as of late, and have had a good time doing so. Despite numerous flaws, it has by far the best customization tools I have ever seen. The company that created the game is called <a href="http://en.wikipedia.org/wiki/Realtime_Worlds" target="_blank">Realtime Worlds</a>, which was founded by <a href="http://en.wikipedia.org/wiki/David_Jones_(video_game_developer)" target="_blank">David Jones</a>, who is most commonly known for creating the Grand Theft Auto franchise. Below is <a href="http://www.youtube.com/watch?v=hrXzyeHQhsc" target="_blank">a video </a>on the GameSpot YouTube channel, in which Jones describes some of the customization tools available in the game.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/hrXzyeHQhsc&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/hrXzyeHQhsc&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The video does a decent job at giving you a quick overview, but you really have to use the tools to fully understand. You can make stuff that looks like it was made in Photoshop, that&#8217;s how advanced the customization options are. Layers, transparency, gradients, masks, custom symbols, all of these modifications/effects are possible in the APB editors.</p>
<p>So, given the flexibility, I decided to make use of the customization tools to design a sleeveless shirt for my character. My goal was to make something close to <a href="http://knowyourmeme.com/memes/awesome-smiley" target="_blank">the Awesome smiley</a>. Here&#8217;s what I came up with:</p>
<div id="attachment_1456" class="wp-caption aligncenter" style="width: 411px"><img class="size-full wp-image-1456   " title="In-game character featuring an Awesome smiley shirt, which I made." src="http://mattrefghi.com/wordpress/wp-content/uploads/2010/06/awesome1.png" alt="In-game character featuring an Awesome smiley shirt, which I made." width="401" height="583" /><p class="wp-caption-text">My character is an Enforcer, essentially a cop. Imagine seeing that happy smiley running towards you.</p></div>
<p style="text-align: center;">
<p>While definitely not perfect, I found it was a decent homage to the smiley, seen below:</p>
<p style="text-align: center;"><a href="http://en.wikipedia.org/wiki/File:718smiley.svg"><img class="size-full wp-image-1457 aligncenter" title="Awesome Smiley" src="http://mattrefghi.com/wordpress/wp-content/uploads/2010/06/awesomeSmall.png" alt="Awesome Smiley" width="200" height="200" /></a></p>
<p style="text-align: left;">I got the image from <a href="http://en.wikipedia.org/wiki/File:718smiley.svg" target="_blank">this Wikipedia page</a>.</p>
<p style="text-align: left;">I&#8217;ll likely work on a better version in the next couple days; however, after making such customizations &#8211; I realized something else. I could very easily use my in-game shirt to advertise for my website. APB already contains in-game advertisements, both visual and audio. I never had anything against this, given that they are trying to depict a modern urban environment, which does feature advertisements in real life. The idea of adding my own advertising intrigued me. As a quick test, I tried just stamping my domain on the back of my newly created shirt:</p>
<p style="text-align: center;"><img class="size-full wp-image-1459 aligncenter" title="MattRefghi.com shown on the back of a shirt in APB" src="http://mattrefghi.com/wordpress/wp-content/uploads/2010/06/awesome2.png" alt="MattRefghi.com shown on the back of a shirt in APB" width="409" height="626" /></p>
<p>Pretty simple to make, and fairly easy to read &#8211; even when the player is running with low texture quality. Still, it brings up some interesting questions. First of all, did Realtime Worlds cover this possibility in the APB license agreement? Second, if my full name is visible in the game, should my behavior change?</p>
<p>To answer the first question, I checked <a href="http://na.apb.com/en/support/eula" target="_blank">the APB End User License Agreement</a>, and I found what I was looking for. See the bold text below:</p>
<blockquote>
<div id="_mcePaste">Rules of Conduct</div>
<div id="_mcePaste"><strong>9.4 You shall not (and you agree to not) generate any User Generated Content, or use the Game in a way, that:</strong></div>
<div id="_mcePaste"><strong>9.4.1 infringes the rights of any other person or entity (including, without limitation, their Intellectual Property Rights) (and references to &#8220;any other person or entity&#8221; shall include RTW);</strong></div>
<div id="_mcePaste"><strong>9.4.2 breaches any Applicable Laws;</strong></div>
<div id="_mcePaste"><strong>9.4.3 in RTW&#8217;s absolute discretion, RTW considers:</strong></div>
<div id="_mcePaste">(a) is defamatory, vulgar, obscene, libellous, harmful, abusive, harassing, hateful, invasive of another&#8217;s privacy, sexually explicit, or offensive (whether in relation to race, sex, religion or otherwise) or denigrating to anyone&#8217;s reputation or general standing (whether or not actionable);</div>
<div id="_mcePaste">(b) is seeking to promote or encourage illegal activity;</div>
<div id="_mcePaste">(c) is false or misleading to others;</div>
<div id="_mcePaste">(d) is seeking to access another person&#8217;s personal information or information relating to another APB Account;</div>
<div id="_mcePaste">(e) is seeking to interrupt, destroy or limit the functionality of the Game or any servers or networks connected to the Game or another&#8217;s computer; or</div>
<div id="_mcePaste"><strong>(f) amounts to unwanted or unauthorised advertising or solicitation.</strong></div>
<div id="_mcePaste">(g) is stalking or harassing of another person.</div>
</blockquote>
<p>The wording there offers a lot of flexibility for Realtime Worlds. Is my advertising unauthorized, or unwanted? I&#8217;m not advertising for a commercial company here, just a personal domain, with a blog. Sure, one day, there may be a commercial component associated to my domain, but that&#8217;s not currently the case. Either way, they specifically say it is at their absolute discretion&#8230; so it could very well be seen as both unauthorized and unwanted, since it is entirely up to them.</p>
<p>The argument gets more complicated when you consider that APB creations can be manufactured. Once you come up with a design, for example, my Awesome homage shirt, you can sell copies of the shirt for in-game credit, or even credit towards APB playtime. To play APB, you have to buy hours of play, or subscribe to a monthly pay-to-play plan. Selling customizations for playtime credit is therefore an attractive option for people that want to play the game long-term. Now, if you sell something you create, it is forever related to your in-game character name &#8211; the person who owns it will always be able to see who manufactured it. This makes it possible for people to behave as fashion designers in game. Yet, in real life, what do we typically see on clothes when they&#8217;re part of a particular line? Logos. A reference to the line of clothing you are wearing, the manufacturer. So, if you&#8217;re manufacturing clothes in APB, is it wrong to put your domain on there? I&#8217;m not sure it is, but, of course, I feel it must be respectfully placed, and very small to not grab too much attention. I&#8217;m sure some people would do the opposite, though &#8211; so the argument still stands&#8230; though Realtime Worlds would ultimately decide.</p>
<p>Advertising also comes with a cost on the privacy side; consider this: my character&#8217;s name is actually &#8220;MattRefghi&#8221;, and his shirt, as you&#8217;ve now seen, sports my domain in a very visible fashion. When playing, I feel like I have to be careful with what I do or say, because it is pretty obvious who I am in real life. I was never a guy who was negative with other players, but sometimes I did utilize strategies that weren&#8217;t particularly pleasant for my targets. I&#8217;ll probably visit some of these strategies in a future post.  In APB, like real-life, I must consider my actions before I execute them, because they&#8217;re ultimately bound to me. As scary as that might seem to some, I think this is a good thing&#8230; people would be forced to behave with a certain amount of class if their online interactions were always bound to their real life identity. In multi-player games, <a href="http://en.wikipedia.org/wiki/Griefer" target="_blank">Griefers </a>would likely be greatly reduced, and everyone should have a better time online.</p>
<blockquote><p>A griefer is a player in a multiplayer video game that purposely irritates and harasses other players.</p></blockquote>
<p>I may contact Realtime Worlds for more information &#8211; I think it would be interesting to see what they have to say on the matter. In the meantime, however, I&#8217;ll keep thinking of amusing customization ideas.</p>
<p><em><strong>Update</strong>: A few days after posting this, here&#8217;s <a href="http://forums.battle.net/thread.html?topicId=25626109041">what Blizzard Entertainment announced</a>:</em></p>
<blockquote><p><em>The first and most significant change is that in the near future, anyone posting or replying to a post on official Blizzard forums will be doing so using their Real ID &#8212; that is, their real-life first and last name &#8212; with the option to also display the name of their primary in-game character alongside it.</em></p>
<p><em>[...]</em></p>
<p><em>The official forums have always been a great place to discuss the latest info on our games, offer ideas and suggestions, and share experiences with other players &#8212; however, the forums have also earned a reputation as a place where flame wars, trolling, and other unpleasantness run wild. Removing the veil of anonymity typical to online dialogue will contribute to a more positive forum environment, promote constructive conversations, and connect the Blizzard community in ways they haven’t been connected before. With this change, you’ll see blue posters (i.e. Blizzard employees) posting by their real first and last names on our forums as well. </em></p></blockquote>
<p><em>I like it&#8230; but we&#8217;ll soon see whether the idea can float, or not.</em></p>
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		</item>
		<item>
		<title>To Love and Hate NoScript</title>
		<link>http://mattrefghi.com/wordpress/2009/11/to-love-and-hate-noscript/</link>
		<comments>http://mattrefghi.com/wordpress/2009/11/to-love-and-hate-noscript/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 07:33:47 +0000</pubDate>
		<dc:creator>Matt Refghi</dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[extension]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[noscript]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://www.mattrefghi.com/wordpress/?p=982</guid>
		<description><![CDATA[Mozilla Firefox has always been]]></description>
			<content:encoded><![CDATA[<p><a href="http://en.wikipedia.org/wiki/Mozilla_firefox" target="_blank">Mozilla Firefox</a> has always been one of my favorite browsers. The only contender that was able to knock it from its #1 position was <a href="http://en.wikipedia.org/wiki/Google_Chrome" target="_blank">Google Chrome</a>. Even though Chrome is still lacking in a few departments (extensions, bookmark management), I swear by it because of the overall performance. Plus, whenever they release a major version, I know they&#8217;ll have further performance enhancements &#8211; that&#8217;s just what they do. I also prefer the minimalistic nature of their user interface &#8211; which, as it turns out, also integrates beautifully with my operating system, Windows 7.</p>
<p>Despite Firefox dropping to #2 in my list, I still use it regularly for web development. They have plenty of extensions to keep me coming back: <a href="https://addons.mozilla.org/en-US/firefox/addon/1843" target="_blank">Firebug</a>, <a href="https://addons.mozilla.org/en-US/firefox/addon/60" target="_blank">Web Developer</a>, <a href="https://addons.mozilla.org/en-US/firefox/addon/271" target="_blank">ColorZilla</a>, <a href="https://addons.mozilla.org/en-US/firefox/addon/249">HTML Validator</a>, and&#8230; well, <a href="https://addons.mozilla.org/en-US/firefox/addon/722" target="_blank">NoScript</a>. All of those extensions are excellent; however, NoScript sometimes irritates me.</p>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">NoScript Firefox extension provides extra protection for Firefox, Flock, Seamonkey and other mozilla-based browsers: this free, open source add-on allows JavaScript, Java and Flash and other plugins to be executed only by trusted web sites of your choice (e.g. your online bank), and provides the most powerful Anti-XSS protection available in a browser.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">NoScript&#8217;s unique whitelist based pre-emptive script blocking approach prevents exploitation of security vulnerabilities (known and even not known yet!) with no loss of functionality&#8230;</div>
<blockquote><p>NoScript Firefox extension provides extra protection for Firefox, Flock, Seamonkey and other mozilla-based browsers: this free, open source add-on allows JavaScript, Java and Flash and other plugins to be executed only by trusted web sites of your choice (e.g. your online bank), and provides the most powerful Anti-XSS protection available in a browser.</p>
<p>NoScript&#8217;s unique whitelist based pre-emptive script blocking approach prevents exploitation of security vulnerabilities (known and even not known yet!) with no loss of functionality&#8230;</p></blockquote>
<p style="text-align: left; ">Certainly sounds great &#8211; and it works very well too. I really get a sense of safety in knowing I can selectively enable specific elements on webpages, blocking everything else by default. The functionality they offer is great. The problem I have is more with the developers, not the extension. You see, here&#8217;s the problem: NoScript is <strong>regularly updated</strong>, so you&#8217;re very likely to see this on a regular basis:</p>
<p style="text-align: center; "><a href="http://mattrefghi.com/wordpress/wp-content/uploads/2009/11/NoScript1.png" rel="lightbox[982]"><img class="aligncenter size-full wp-image-985" title="NoScript is updated often - each time you choose to install an update, you have to restart Firefox." src="http://mattrefghi.com/wordpress/wp-content/uploads/2009/11/NoScript1.png" alt="NoScript is updated often - each time you choose to install an update, you have to restart Firefox." width="475" height="350" /></a></p>
<p style="text-align: center; ">
<p style="text-align: left; ">Kind of annoying, but by itself, not a deal breaker. After an restarting Firefox due to the update, I&#8217;m immediately greeted by the following page:</p>
<p style="text-align: center; "><a href="http://mattrefghi.com/wordpress/wp-content/uploads/2009/11/NoScript2.png" rel="lightbox[982]"><img class="aligncenter size-full wp-image-986" title="The NoScript homepage - content aggressively mixed with advertising, affiliation links, and donation buttons." src="http://mattrefghi.com/wordpress/wp-content/uploads/2009/11/NoScript2.png" alt="The NoScript homepage - content aggressively mixed with advertising, affiliation links, and donation buttons." width="473" height="470" /></a></p>
<p style="text-align: left; ">Let me state this very clearly:<strong> Every time I update NoScript, I&#8217;m thrown to that page</strong>. Ugh.  Sure, they show me the change log, news, and more &#8211; but they also show me ads&#8230; a lot of them. Let&#8217;s start by looking at how much of the site is devoted to ads. I&#8217;ll highlight pure advertisements in <strong><span style="color: #ff0000;">red</span></strong>, affiliations in <strong><span style="color: #ff00ff;">pink</span></strong>, and donation controls in <strong><span style="color: #ff6600;">orange</span></strong><strong>:</strong></p>
<p style="text-align: center; "><a href="http://mattrefghi.com/wordpress/wp-content/uploads/2009/11/NoScript3.png" rel="lightbox[982]"><img class="aligncenter size-full wp-image-987" title="The NoScript homepage with the advertising, donation controls, and affiliation links highlighted." src="http://mattrefghi.com/wordpress/wp-content/uploads/2009/11/NoScript3.png" alt="The NoScript homepage with the advertising, donation controls, and affiliation links highlighted." width="473" height="470" /></a></p>
<p style="text-align: left; ">That&#8217;s quite a lot of advertising on the main page&#8230; <em>and </em>it is<em> </em><a href="http://www.codinghorror.com/blog/archives/001307.html" target="_blank">above the fold of the page</a>. It&#8217;s not the worst I&#8217;ve ever seen, but it is still a significant assault on my eyes. I won&#8217;t show you screenshots of what the rest of the page looks like, but trust me &#8211; it follows the same trend. If you&#8217;d like to see it all, <a href="http://noscript.net/">you can visit it here</a>. That said, I get the whole &#8220;we&#8217;re starving programmers and we need the money&#8221; thing, but I expect a certain amount of elegance in pursuing revenue. Considering their <a href="http://en.wikipedia.org/wiki/NoScript#Criticism" target="_blank">previous shady practices</a>, though, I&#8217;m not entirely surprised.</p>
<p style="text-align: left; ">Another aspect of their advertising that particularly bothers me is how they claim to be &#8220;your friendly web cop&#8221;, keeping you safe, and yet, they are suggesting software that they <em>probably never even tried</em>. I&#8217;m particularly referring to the &#8220;PC slowing you down? Free scan&#8221; and &#8220;Top tip! Click here to check if your drivers are up-to-date!&#8221; ads. I would <strong><em>never </em></strong>click on those things&#8230; but I know some people that might, especially if they are shown on a security-related site. At first glance, even <strong>I</strong> have to ask myself if it is an ad &#8211; it almost looks like it could be another software offering from the same company. Things like that really make me want to start using <a href="https://addons.mozilla.org/en-US/firefox/addon/1865">AdBlock Plus</a> again&#8230; and that&#8217;s not cool, since I am a web developer myself.</p>
<p style="text-align: left; ">Overall, if their site was more tastefully presented, and the ads were more respectful in number and placement, I&#8217;d have less of a problem with them showing me their page every time I update. In its current state, it is just so obvious to me that they are money-hungry &#8211; to the point where they put little thought behind the resulting user experience.  Even with that aspect improved,  a pretty page could still be an annoyance if you are automatically thrown to it once a week. Thankfully, the NoScript guys have a way for you to disable the feature. Hurrah!</p>
<p style="text-align: left; "><span style="font-family: Tahoma; line-height: normal; font-size: 11px; color: #2c2c29; "> </span></p>
<h3 style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; vertical-align: baseline; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.6em; background-position: initial initial; ">Solution<a href="http://mattrefghi.com/wordpress/wp-content/uploads/2009/11/NoScript41.png" rel="lightbox[982]"><img class="size-full wp-image-992 alignright" title="How to make it so the NoScript page does not automatically appear whenever you update." src="http://www.mattrefghi.com/wordpress/wp-content/uploads/2009/11/NoScript41-313x282-custom.PNG" alt="How to make it so the NoScript page does not automatically appear whenever you update." width="282" height="254" /></a></h3>
<p>With the latest version of NoScript installed (In my case, 1.9.9.15):</p>
<p>1) Right-click the NoScript icon, and select Options.</p>
<p>2) Click the &#8220;Notifications&#8221; tab.</p>
<p>3) Find the checkbox titled &#8220;Display the release notes on updates&#8221;, and <strong>uncheck it</strong>.</p>
<p>4) Click &#8220;OK&#8221;.</p>
<p>That&#8217;s it! The NoScript page should no longer be force-fed to you after every update. Take a moment to truly enjoy that fact.</p>
<p>If you&#8217;re ever wondering about what they added in a particular update, you can check the update-specific release notes from within Firefox itself. In the Add-ons Manager, click the &#8220;Updates&#8221; tab, select the NoScript update, and click the &#8220;Show Information&#8221; button at the bottom of the dialog. Once clicked, you&#8217;ll see additional information about the update:</p>
<p style="text-align: center;"><a href="http://mattrefghi.com/wordpress/wp-content/uploads/2009/11/show_information.png" rel="lightbox[982]"><img class="aligncenter size-full wp-image-994" title="You can view an extension's release notes right in Firefox." src="http://mattrefghi.com/wordpress/wp-content/uploads/2009/11/show_information.png" alt="You can view an extension's release notes right in Firefox." width="467" height="365" /></a></p>
<p>Now&#8230; remind me, NoScript developers, why I <em><strong>need </strong></em>to see your homepage every time you release a new minor version? For the sake of your advertising revenue, perhaps?</p>
<p style="text-align: center;">
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