Google AdSense: Banned for Life?
Back when I was a 19 year-old college student and still living with my parents, I was really enthusiastic about video games. So much, in fact, that I felt the need to create a clan, website and all. At the time, we went by the name “Infamous Butchers”, also known as Team IB. Yeah, I was pretty serious about it… it all seems somewhat silly today.
After a while, I decided I would put advertisements on the website, in an effort to support the team. Naturally, I looked to the most recommended service, AdSense, as offered by Google. I signed up, and despite how small the site was, I received a confirmation e-mail a couple days later. Shortly thereafter, I had the advertisements working as expected, and for a while, all was well.
Photo by Pål Berge.
At a certain point, a teammate decided to start paying for a game server that the team could use to practice regularly, and was doing so out of his own pocket. In an effort to support him, I told my fellow teammates to click on the ads, as this would help generate revenue. Now, in case you’re not aware, this is known as click fraud, and is a very serious breach of the AdSense Terms and Conditions. When instructing my teammates to do this, I never really stopped to think about the legality or ethics of my request. My friends just went along and said they’d click every now and then, and none of them questioned my approach.
In addition to telling friends to click, I also violated another core AdSense rule - never click on your own ads. While I originally was in compliance of this rule, I did find myself in one specific situation where I reasoned that yes, the content being displayed in the ad was indeed relevant to me. I was looking for an alternate company to host our game server, and sure enough, the ad was talking about just that. I only did this once, as far as I can remember.
Photo by Jason Cheung.
Approximately two weeks later, my earnings had reached a ludicrous sum of 100$, but still I failed to grasp that I was doing something very, very wrong. I remember at least two distinct moments where my friends told me they had been clicking, but I do not recall when, or how many times they clicked. It wasn’t long until I received an e-mail from Google, letting me know that I had been banned from AdSense. My initial feeling was that I let my team down, to a significant degree. As an extension of the shame I felt, I tried to reply to Google in an effort to salvage the account, and in turn, retain the possibility of earning legitimate clicks. I obviously wasn’t thinking clearly, because what I had done was a very serious offense… I was just blind to it at that moment, obsessed with my team, and how I failed to support them.
Despite my replies, the Google AdSense team informed that they were sure of their decision, eventually leading me to accept the truth. Their words had shaken some sense into me, and I began to feel greater shame towards what I had done with my AdSense account. Not only was I extremely wrong in doing what I did, I also managed to destroy a potential business relationship with Google, very early on, and on my primary Google account no-less. As a long time fan and supporter of Google, I was left with a shame so poignant that it stuck with me through the years – a dark cloud, always reminding me of that time where I really screwed up.
Photo by Dan DeLuca.
Years later, after having worked as a software developer for three years, I tried signing up to Google AdSense using another one of my Google accounts. To my surprise, they accepted my application, regardless of the fact that I had the same name as before. I was able to successfully place Google AdSense ads on my page, but then started to doubt whether this was in respect of Google’s rules. Sure enough, after reading their documentation – it became clear that if I was banned before, I should never try to apply again. It wasn’t just my account that was banned, it was me – and anything associated to me – as brutal as that sounds. Creating another account might work – but as long as I’m the same publisher as before, they could ban the account if they figured that out. To respect their rules, I quickly removed all ads from my site, and decided it might be time to contact Google. After all, I made the mistakes in my youth, and hoped this would factor into my appeal. I explained the tale to the best of my recollection; however, I still could not bring myself to admit that I had, in fact, been the root cause of the whole disaster. It was my words that lead at least two of my friends to click on my ads, and though I regretted my part deeply, I felt too embarrassed to admit it. Despite my appeal, Google still stuck to their response that they needed to protect their advertisers, and I would be a threat.
Though disappointed, I agreed with the reasoning behind their refusal. Why would they take the risk of allowing a banned user when the potential for income is probably far less than the monitoring fees? I could relate to them, and despite all my self-directed anger, I was once more convinced that I would need to live without Google AdSense, as much as that bothered me. That was roughly two years ago, and today, with more than five years of software development experience, I still feel like I shot myself in the foot very early on. Google AdSense seems to be the best pay-per-click advertising solution, one which allows even the smallest independent publisher to earn some profit back from their content. While I managed to find decent alternatives for websites, I still have difficulty digesting that I can never work with Google.
The whole experience has left me paranoid about pay-per-click advertising. For example, with one provider, I once accidentally clicked an ad on my blog, while I was browsing on my phone. I immediately figured out what my IP was, sent it to their the support team, explaining that I accidentally clicked, and they should not include the click towards my profit. They thanked me for being proactive, but warned that if it happened too many times, they would not be able to serve ads on my site. It’s unfortunate that I had to get banned by Google to understand the severity of click fraud, which, it turns out, is quite clearly explained in Google’s documentation:
Invalid Clicks and Impressions
Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.
Encouraging Clicks
Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behaviour or placing images next to individual ads.
Photo by Luigi Caterino.
So, was I blind? Was my young mind so obsessed with games that it even failed to understand the importance of the legal agreement that had taken place? Yes, I believe so. Today, I still agree completely with the reasoning behind why Google banned me – I just have one question that I’d like to ask in the open, right here. How long must I pay for a mistake that I made in my youth? Youth, mind you, is not always as simple as above or below 18. When I was banned, I was 19, and though I was mature in many ways, my behavior towards AdSense was quite the opposite. Am I really so evil that I must never be allowed anywhere near Google AdSense, even when I’m 30, 40, or 50? Does additional life experience mean nothing once you’ve made such mistakes? It’s not like I shot a man and tried to get away with it – how could this ban truly be for life, when even a murderer might get to walk after enough years of jail time?
The way Google crafted their agreement, it is entirely possible that I will never be forgiven – they have reserved that possibility. I’ve come to a certain peace about this – I’ve had ads from another company for over a year, and I remain in good standing with them. Still, I can’t help but think back to how great Google AdSense was… and, at this point, all I want is to be put out of my misery. If I’m banned until the day of my death, with absolutely zero chance of getting my account back, fine. I’ll learn to live with that, I just really need it confirmed so I can move on. Otherwise, what can I do? Would Google be willing to grant me a probationary period, during which I could prove myself worthy of reinstatement? I would gladly cover any administrative fees related to monitoring my account, if that is a concern. In any case, with this last appeal, I hope to arrive at a conclusion: either the dark cloud is here to stay, or it will eventually give way to sunlight.
Reviewed byElisa Roberts
Detained While Reporting Spam in Livemocha
Ah, yes, Livemocha. If you haven’t heard, Livemocha is a site that allows you to learn languages with the help of a community. While it does offer exercises and quizzes that are similar to Rosetta Stone, the most powerful feature is the fact that other users review your submissions. That alone is worthy of a recommendation, so check it out if you haven’t already. The community support goes a long way towards motivating a person, and also ensures only native speakers of a language are the ones reviewing. This idea is a very powerful one, but unfortunately, the interface that they offer – the website – is flawed in many ways. Today, I’d like to share my experiences with one of these flaws, which, in my opinion, is a major usability issue.
Consider this Livemocha e-mail notification:
Alright, so “maxwevictor96″ sent me a message. The name is a bit weird, so I’m pretty sure it is spam – but there’s no way for me to read the message content from the inbox. If I click on the link, I’m forced to log into Livemocha before I’m allowed to see the content. Seeing as Livemocha also offers paid learning services, I can see why they might want us to log in as often as possible. After all, the more time we spend on the site, the more time we have to consider paying for advanced services. Of course, I’m just speculating – it’s possible they didn’t intentionally design it with that in mind.
Anyway, provided I do log in, I’m brought to the message:
So, yeah, definitely spam, and it’s up to me to either flag it, or ignore it completely. In an effort to improve the services that I use, I usually go out of my way to flag spam. Notice the Report abuse button on the left? Seems clear enough, so let’s click that.
A gray overlay appears over the site, and after about 2 seconds of loading, the above dialog appears. So far, I can’t really complain – apart from the long load time. The form seems pretty standard, so I select Spam from the Category dropdown, and click Submit.
Instead of the dialog disappearing, an error message appears, telling me that the “Message cannot be blank“. Apparently, saying the e-mail is spam is not enough. I actually have to type something in the comments box… but what do they want me to enter at this point? The first few times, I wrote “This is spam”, what else do they expect? Seems to me that the form should not require comments if you’re simply flagging spam. After doing this on many separate occasions, and cursing at the unknown designer that came up with this process, I actually caught myself adding random characters to the Comments textbox, just so I could submit quickly. In other words, I spammed the report spam feature, to save time - all because of this bizarre design choice. It reminds me of the Windows Server 2003 dialog that appears whenever you boot, where you have to explain why the machine was taken offline. Sure, it can be useful in specific environments, but for a simple test machine – I really don’t care when it goes offline, so I learned to enter random garbage into that textbox just to get past it. Funny how design choices can turn well-intentioned users into annoyed pseudo-spammers.
Anyway, provided you spend time entering something in the comments box, you can successfully click Submit. Then, this message appears:
"Thanks for helping us keep Livemocha clean. Your Abuse Report has been submitted successfully. (This form will close automatically in 5 seconds.)"
I get thanked for keeping Livemocha clean, and it tells me my report has been submitted successfully. Okay, fine – then I’m told the dialog will disappear in 5 seconds, so I don’t need to do anything. They offer a small close button, but it’s far enough away from where my mouse cursor is (after clicking Submit) that I never actually felt like it was worth it to try and close the window early. If at least they would count clicks outside the dialog, I could hide it immediately by clicking the gray zone. But no, instead, I’m subject to time-limited target practice – if I can click the little Close button quick enough, I can save maybe 2-3 seconds. That, or sit idly and let the 5 seconds elapse – after all, once you’ve read the message one time, there’s really no value in re-reading it.
So why do you feel the need to waste my time, Livemocha? I lose 2 seconds waiting for the dialog to appear, then I have to select Spam, enter redundant information in the comments box, click Submit, and then wait 5 more seconds. I have a suggestion, guys – how about a Report Spam button with no questions asked?
Update: I posted a feature request on LiveMocha’s feedback site.
Online Coupons With Coupon Chief
Historically, I’ve always used RetailMeNot for my coupon code needs, as I knew of no viable alternatives. When Coupon Chief contacted me to know if I would review their site, I was glad to agree – after all, competition always tends to produce better products, overall. Before I continue, I want to be clear about the fact that Coupon Chief is paying me to write the review below. Despite their sponsorship, rest assured – the review represents my own honest, unbiased opinion.
Presentation
My first impression of their website was a positive one, thanks to a very clean design, and no visible ads. The content featured on the main page is well placed, and represents what I think will be the most practical shortcuts for users. The search feature is also prominent, and instead of using a proprietary search engine, it utilizes the Google Custom Search. Google’s prowess in the search market is widely known, so I have no doubt in the effectiveness of the search feature.
Coupon Chief homepage, with some usernames edited out.
While Coupon Chief does not currently have ads on the front page, they do feature them on store, coupon, and search result pages. Largely text-based, these ads all seem to be respectfully placed, and currently do not obstruct the user experience. As necessary as advertisements are, I feel caution is necessary to ensure they don’t end up harming the user experience. I’m glad to see that Coupon Chief did this tastefully.
Rating: 
Features
Considering the simple nature of copying a coupon and using it towards a purchase, I approached Coupon Chief expecting to do just that. Sure enough, using the site can be as simple as that – but I was happy to see that they also made a few unique additions.
A feature called Coupon Pulse provides users with a statistical breakdown of the coupon’s success. The color coding makes it easy to quickly determine the general health of the coupon, while also offering specific details should the user be interested. I really appreciated this feature, and felt it was a definite improvement over having just a percentage success rate.
There is also a way for users to get e-mail notifications whenever a coupon is added for a particular store, or a particular tag. I like that this is completely customizable, with fairly generous alert limits (12 stores, 12 tags). I wasn’t able to find a similar feature on the RetailMeNot side – all they offer is a global newsletter that showcases the most popular coupons, which Coupon Chief does also.
For those looking to for extra income, Coupon Chief offers an intriguing feature known as “Pays-2-Share“, which rewards users when the coupons they uploaded are used by others. According to the description, every time someone uses a coupon you’ve uploaded, 2% of the sales are awarded – up to a max of 25$ per store, per month. I was unfortunately unable to try the “Pay-2-Share” feature, as I am not a U.S. resident; however, I really like the idea of paying users, as it could potentially drive merchants to make their coupons easily accessible. Also, the efforts of regular, every day individuals would be rewarded.
“Coupons-4-Causes” is another promising feature, allowing users to contribute to charities whenever they use Coupon Chief coupons. Coupon Chief states that they’ll donate up to 20% of the purchase price to the charity, school, or church of the user’s choosing.
In the future, I’d like to see them release power tools, further facilitating the process of exploiting online coupons. For example, a browser extension that is able to automatically look up websites, as RetailMeNot currently offers.
Rating:
Usability
Given the simplicity behind the concept of copying coupon codes, one would expect that using such a website would be obvious, and it usually is. Yet, in the top right corner of their menu, Coupon Chief has a helpful “How it works” page. When visited, the user is presented with a video tutorial that explains how to use the site efficiently. For further detail, there is a clear list of steps right below that video, further explaining how it all works. I really like it when sites do this, as what is obvious for one user may not be for another.
In general, I found that Coupon Chief was pretty good in terms of usability. I only spotted one problem throughout my review: When reviewing coupon entries, I noticed that the name of the user was preceded with an image that included a color code in the top left corner. At first glance, I wasn’t sure what this image meant; however, when I hovered over it, the tool tip revealed that it was a user trust score of sorts. That explained it to me, but I still felt like it could have been represented in a better way. Perhaps the avatar and trust score would be better if kept separate, as in some cases, the color code might blend too well with the avatar, making it difficult to see.
Rating:
Security
Whenever I encounter a new website, I typically lookup the domain on Web of Trust, to get a sense of what the public already thinks about it. In this case, Coupon Chief has a fairly negative reputation, but I think I understand why. The problem seems to be that users can submit coupons, and along with them, links to other websites (domains). The submitted websites could potentially be malicious by nature, or simply have shady practices. There needs to be some sort of a system in place to ensure that such domains are rejected.
As a test of my theory, I tried to see if I could create a completely bogus (and harmless) coupon, associated with mattrefghi.com. Sure enough, I was able to do so – and it immediately was allowed to show up in the search results. I feel that there should be a validation procedure, automated or not. Otherwise, I can see users potentially getting spyware, or even viruses by clicking links submitted by certain malicious users. Now, users do have a “Trust score” on Coupon Chief, and that’s a good step; however, I feel it needs to be exploited further. For example, if the trust score is bad enough, maybe coupons from that user should require validation before appearing on the site.
Coupon Chief also currently has problems with comment spam, as it allows any users to post comments under coupons, without a CAPTCHA, or any detectable form of moderation. I feel they need to implement some counter-measures here, to ensure the quality of their service isn’t compromised.
Rating:
Stability
In general, Coupon Chief runs pretty smoothly – I only encountered two minor issues when reviewing it, and felt only one was worth mentioning here.
I found certain cases where the coupon code itself is partially obstructed by the scissors icon, preventing users from reading it fully. Clicking on the coupon will still launch another window, and will apply the right code. However, if a user tries to do it manually, he may think the code doesn’t work, when in reality, he likely just didn’t see the last letter.
This coupon code is "LOSEIT", but the "T" isn't fully visible.
I found this issue while using Google Chrome 10.0.648.204, so it may not be reproducible in other browsers. Also, it seems that it doesn’t always occur – sometimes the scissors don’t overlap, and you see the code properly.
Rating:
Consensus
Coupon Chief is a welcome addition to the world of coupon codes, introducing unique new features, and an attractive way to get paid for submitting content. The security problems I noted earlier are my only concern at the moment, so until they correct those issues – I suggest sticking to well known stores and coupons within the site.
Rating: 
Coupon Codes Made Easy
As a guy who makes a good number of online purchases, I’ve grown familiar with the concept of coupon codes. Like their physical equivalents, coupon codes can be applied while checking out of certain stores, allowing customers to benefit from reduced prices. Unfortunately, online coupons are similar to physical coupons in that you must know about them to exploit their benefits. Thankfully, I discovered a solution to that a few years ago, greatly increasing my ability to take advantage of these coupons. Meet RetailMeNot, a site that encourages users to share coupon codes with the world.
In the past, I was rarely able to partake in the coupon code mechanisms offered by retailers. RetailMeNot changed the game by introducing the possibility of searching for codes by simply providing a store name. It wasn’t long until I adopted it as part of my online shopping habits – I began searching for possible coupons before buying anything. It was a good system, and quite unexpectedly, it got even better… all because of a Firefox plugin. RetailMeNot introduced a Firefox plug-in that will automatically tell you whether the site you are looking at has available coupons.
Without having to visit the website manually, I could behave as I normally would, knowing I would be notified when necessary. This mechanism allowed me to save time and money, all without disturbing my regular browsing habits.
To be fair, I must point out that RetailMeNot does have a couple flaws. First, some users are finding that coupons sometimes don’t work, when used. To help mitigate this problem, RetailMeNot now includes a “chance of success” rating along with all coupons, fueled by user votes. That way, if a coupon starts to fail, the community is able to flag it, warning other users. The second flaw lies in the plugin specifically, but isn’t the fault of the makers. Instead, it seems certain companies have been successful in removing themselves from the plugin’s control. You can still search for coupons on the site, but RetailMeNot has been forced to block certain sites at the plugin level, preventing the automatic coupon lookup.
Despite the flaws mentioned, I highly recommend both the website and plugin, as they really enhance e-shopping as a whole. Also, if you’re a Google Chrome user, you’ll be happy to know that they have a Chrome extension as well.